I guess that’s what it sounds like. What is actually is is “A few hundred thousand people couldn’t make it work, and the business model seems designed purely to benefit Amazon, so there’s probably something wrong with it.”
When I made my comment about Facebook ads, I had a particular writer in mind, but I’ve no intention of saying who he (there, that narrows it down a bit) is. Honestly, he really is a bad writer on the evidence I’ve seen (and in my subjective judgment) but he seems to sell a lot of ebooks.
You seem to envisage a situation where writers are either fantastically popular with a fanbase generated by means of advertising and the marketing of ebooks, or they’re writing for a tiny, vanishing coterie. It seems that there’s no middle ground. You might well be right about that but I hope not. I intend to write something soon expanding on these ideas. For what it’s worth, my working hypothesis is that authors are restricting themselves unnecessarily by putting most of their efforts into ebooks in general and the Kindle store in particular. Thanks for reading and for responding to my original post.