That’s always been my problem—thinking too small. I suppose I had in mind people who were at least semi-retired or in part-time work. But I was also assuming (perhaps unrealistically) that a smaller group might be less likely to suffer from personality clashes or strong policy disagreements.

As regards marketing/promotion, I think the problem a lot of authors have is not that they’re unwilling to spend the time but that they’ve no idea what would be effective. Social media is a bust: what I said about Goodreads applies equally (with the necessary changes of detail) to Facebook, Twitter, Google+, Pinterest and whatever you’re having yourself. The cost per copy of print-on-demand books is (I believe) too high to make any kind of “in person” promotion realistic.

And maybe I was wrong about the new gatekeepers not having emerged yet. Maybe there’s only one and it’s already here. Maybe it’s Bookbub.

I’ll delete Medium profile end June 2021, then these posts will move to my own site: https://www.artkavanagh.ie |Newsletter: https://talkaboutbooks.substack.com

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